Qualitative Research and Celebrity Endorsement - 24767 Words

The Effectiveness of Celebrity Endorsement in India Abstract The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. Chapter 1: Introduction 1.1 Background to the topic Marketers spend enormous amounts of money annually on celebrity endorsement contracts based on the belief that celebrities are effective spokespeople for their†¦show more content†¦Also the use of interviews has been reasoned in this chapter. Apart from this the criterion for the selection of the sample size is disclosed. Chapter 4 reveals the the analysis and interpretation of the responses which were collected during the interviews.A wide range of sub-topics under this theme has been touched upon, some of the results are consistent with the literature review and some opposing. Chapter 5 related to the final conclusion where all the findings from the research has been summarised. 9 Chapter 6 finally expresses the limitations that were faced while conducting this research. It also states an extensive area appropriate for future research and finally divulge the managerial implication which would facilitate in a better execution of celebrity endorsed campaigns. 10 Chapter 2: Literature Review This chapter discusses the concept of celebrity endorsement in general and the related theories associated with it. The literature review forms the main pedestal of the dissertation as the consequent analysis and future result is based on it. The review is done of the literature on celebrity endorsements and the Indian market. 2.1 Introduction â€Å"Celebrity is an omnipresent feature of society, blazing lasting impressions in the memories of all who cross its path.† - Kurzman et.al (2007) Indian market is not by a large space, an easy audience to targetShow MoreRelatedCelebrity Endorsement On Consumer Behaviour1619 Words   |  7 Pageslook at celebrity endorsement, and the affects of celebrity endorsement on consumer behaviour. I am also going to be looking at celebrity endorsement and the affect it has on consumption in the retail industry. 2. Main Research Question Does Celebrity Endorsement Influence Consumer Behaviour and Purchasing Decisions? 3. Example Relevant sub-questions †¢ Examples of when consumers have been influenced by a certain celebrity or icon, to determine the consumption of a product. †¢ How celebrity endorsementRead MoreThe Wearing Celebrity s Transgression And If Any Negative Implications Allotted By Purchasers1333 Words   |  6 Pagesachievement) have kept up their relationship. Whether these backers’ choices were focused around any true proof of how the embarrassment affected the mentality of their shoppers. Product related attributes: Product related ascribes when alluding to a game celebrities identifies with those components that contribute to the execution of the game article (Bauer, Stokburger-Sauer Exler 2008; gwinner, K. 1997). Past examination by Gladden and Funk (2001) and Bauer et al (2008) have characterized item related qualitiesRead MoreQuantitative And Quantitative Methods Of Research3747 Words   |  15 Pages â€Æ' 3. Method 3.1 Research Approach Although there are two types of research approaches that can be used by researchers depending on the type of research study which are qualitative or quantitative study, however, a quantitative research method will be used in order to acquire the useful information. The research design mentions to the general approach that is selected to assimilate the different mechanisms of the research in an intelligible and rational way, thus, safeguarding that it will efficientlyRead MoreConsumers Familiarity With Instagram As A Marketing Platform2064 Words   |  9 PagesConsumer’s perception of the celebrity as an opinion leader †¢ Consumer’s product knowledge Introduction A shortfall acknowledged in Chapter Two found neglected aspects in research discussing a consumer’s perception to celebrities as product experts and to Instagram, as a social media marketing platform. Therefore, the study utilised the research objectives set, to discover new research into the overall attractiveness behind marketers using celebrity endorsements, in order to indicate whetherRead MoreEffectiveness Of Celebrity Endorsement On Consumer Brand Preference2728 Words   |  11 Pages Effectiveness of Celebrity Endorsement on Consumer Brand Preference Submitted by Aakash Pandya Table of Contents 1. Introduction 3 1.1 Background of the Study 3 1.2 Research Problem 5 1.3 Research Objective 6 1.4 Significance of the study 6 II. Literature Review 7 2.1 Hypothesis 8 2.2 Significance of the study 9 III Research Methodology 10 3.1 Research Design 10 3.2 Population 10 3.3 Sample Size and Sampling Method 10 3.4 Data Collection 11 3.5 Analysis and discussionRead MoreCelebrity Endorsement on Consumer Behaviour: an Adidas Case Study3093 Words   |  13 Pages4.0 RESEARCH QUESTION 4 5.0 RESEARCH OBJECTIVES 4 5.1 METHODOLOGY: RESEARCH APPROACH 4 5.2 METHODOLOGY: RESEARCH STRATEGY 4 5.3 DATA COLLECTION 5 5.3A QUESTIONNAIRES 5 5.3B SEMI-STRUCTURED INTERVIEWS 6 5.4 SAMPLE SIZE 6 6.0 ACCESS ETHICS 7 7.0 TIMESCALE 8 8.0 RESOURCES 8 9.0 APPENDIX 8 10.0 BIBLIOGRAPHY 9 â€Æ' 1.0 WORKING TITLE Celebrity Endorsement, its impact on Consumer Behavior: An Adidas Case Study 2.0 BACKGROUND JUSTIFICATION Research into the world of celebrity advertisingRead MoreHow Celebrity Endorsements Used On Twitter2360 Words   |  10 Pagesonly be derived from qualitative research, in order to attach meanings to how celebrity endorsements used on Instagram affected the inner feelings of consumers. Cited by (Edirisingha, 2012) Cited in (Carson et al., 2001) The approach was based on the belief of epistemology, where it was taken into consideration that people cannot be separated from their knowledge, therefore, the clear link between the researcher and research subject encouraged the study to explore new research into the topic questionRead MoreCelebrity Culture and Mass Marketing Essay4404 Words   |  18 PagesDissertation Proposal â€Å"Celebrity Culture and Mass Marketing† A proposed study on the effects of celebrity culture on consumer perception and behaviour; and how this is affecting the marketing techniques being used by UK businesses Contents Background 5 My Proposal 5 Literature review 5 Methodology 8 Limitations 9 Application 10 References 12 Appendix 13 Appendix A- Performa 13 Background Celebrity culture has been around for many years, however throughout the last tenRead MoreFinding A Groundbreaking Statistic?1429 Words   |  6 Pagesopinion on the product, and were more willing to buy it. These statistics could vindicate that, no matter if the celebrity endorsing the product is likeable or not, more people will be willing to consume the item just because a celebrity uses the product. Or it could mean that since the Kardashians are so popular, everyone has an emotional appeal to them, more so than most celebrities. Especially since most of the survey takers were unfamiliar with the product, they could base their entire emotionalRead MoreMarketing Concept - Britvic1031 Words   |  5 PagesPESTEL. Generally, businesses can prepare for the unexpected by using PESTEL analysis. For example a new legislation of television advertising of food and drink to children has led to the use of non – television campaigns i.e. sponsorship and celebrity endorsement like Wimbledon or British pantomimes play an important role in Britvic’s marketing strategy. Micro environment factors are factors close to a business that have a direct impact on its operations and success. These factors include competitors

What You Dont Know About Book Report Could Be Costing to More Than You Think

What You Don't Know About Book Report Could Be Costing to More Than You Think Individuals can submit reports to management keeping them updated in order that they can intervene if necessary. Today organizations are excessively complex for management to do all of the thinking. The degree of analysis and material quality varies, based on the amount of book report. Any details and details that you increase the report should be supported by using quotations. If you're promoting a service or product via social networking, presentation is equally as critical as the item or service itself. For a brand to be noticed, their content needs to be eye-catching. Middle grade-level book reports will offer the fundamental facts about a book, a review of the plot, and a few comments about the student's opinions and impressions. Our highly motivated group of book report writers will provide you with a report on any book no matter the subject. Many students attempt to take shortcuts by watching a movie depending on the book or reading somebody else's summary. There are several different factors involved with writing a book file, and unless you're extended a particular set of instructions that clearly outline the format or topic that you are going to follow, you might be asking yourself the best way to compose a theme, or even what type of writing makes for a great book report. Book reports are like book reviews but there are a few important differences. Make certain that you use loads of examples from the book to back up your opinions. You're able to compare the book in regard to others that you've read. Offer your general opinion of the book and the most significant thing you want other folks to know about doing it. Think of how you feel when you read some regions of the book to find a sense of the tone. An individual can read a great deal of books but still be not able to develop a fantastic book report as a result of absence of knowledge of what it should look like. There's more than 1 way to finish a book report. Before you start to read, consider what sorts of things you have to compose your book report. You might not have the book in the very first place, and secondly, you might not have the luxury of time by you. Do not worry next time you're confronted with a task involving writing a book report in college we've got the type of support that's needed to finish any sort of a book report. There was a must get the whole story. With a couple of formatting changes, a small bit of organization, a good introduction and robust closing statement, you're well on your way to creating a book report that you are able to be pleased with. Your very first paragraphs will need to introduce your report and will need to get that grabbing factor to continue to keep readers interested. There are separate questionnaires that are beneficial in writing a novel and biography file, history book file, science book report and a lot more. Consult your teacher whether you ought to use a specific format for citations. It is possible to also do the exact same with biographies. Henry Fleming is the principal character of the book. Book reports are a large part of the curriculum. Or, see whether the author has a site and email it. Every moment, my Viziers act like it is a substantial surprise he was able to get away. Alex and his staff then begin to boost their plant. So, in reality it was not productive whatsoever. Before you begin on the body of the report, take a couple of minutes to jot down some valuable information by considering the next points.

Indian Farmers Agony Free Essays

Indian Farmers Agony: Brimming Rice and Half PriceDr. Arvind Kumar,Associate Professor( Economics)Govt.M. We will write a custom essay sample on Indian Farmers Agony or any similar topic only for you Order Now G.M.P.G.College, Itarsi Dr. Archana Sharma, Associate Professor(Zoology) Govt.M.G.M.P.G.College, Itarsi In the universe, omnivorous human breed is best among all creatures, created by Almighty. Genesis extricated from the globe because of unavailability to sate their vital need. Existence of human life extremely depends upon agriculture. Food is inevitable for human life†¦ Numerous record and vocal famines in human history, have accounted millions of millions premature deaths. Therefore, foodstuffs have ever been primary concern of humanity. Therefore, our dependence upon agriculture is of utmost importance. Golden epoch of farmers and career Agriculture; backbone of economy: Farmers is an axle, around which all agricultural and industrial activities revolve. There is higher correlation between agriculture and development —whether it be household consumption, industrial, and governmental utilization or need to earn foreign cash to import national necessities. Present scenario: Nervous farmer; of late, nobody wants farming as profession cheerfully. It is very unfortunate to know that ‘ANNADATA’ (Provider of food) under arrest of serious financial stress, many farmers in India, have committed suicide owning to debt. Crime Records Bureau of India in its 2012 annual report acknowledged 13,755 farmers suicide (11.2%) of overall suicides committed in India. Although The National Mental Health Association of the USA States †No matter the race or age of the person; how rich or poor they are, it is true that most people who commit suicide have a mental or emotional disorder†. Suicide is not a matter of economics. Same inference drained by the data released by World Health Organization in 2011.whereas agrarian country ,India’s suicide rate was 13 per 100000; at the same time as that of industrialized nations,were often higher or comparable, South Korea 28.5, Japan 20.1.,etc. ( HINDUSTAN TIMES April 24, 2017).†¢ All above reports seems to be partially true; only to small extent. It is practical, financial stress can fetch not only mental agony but also in various cases, emotional stress as well. Financial paucity is core cause of, numerous political- socio-economical -psychological disorders. It is just a matter of time†¦..when these theories diminish and go to a nightmare. †¢ Climate change; price – output paradox: Most of the farmers in India are marginal farmers. Government of India’s annual report 2016-17 Estimated average size of holding, 1.15 hectare. Farmer’s heavy reliance on weather brings uncertainty of yield. Weather plays vital role for especially marginal farmers. If typical weather is friendly, harvest is good; otherwise, almost poor output is predictable. Most suicide of farmers had reported from water- scarce states like Karnataka, Maharashtra and Madhya Pradesh etc. †¢ Increasing input cost of production: Agriculture input cost is increasing, rather than output revenue. Management and hiring laborers and latest tools and techniques is costlier to the farmers. Apart from this, usual seeds and crop protecting insecticides and machineries to grow crop and harvesting, such as-tractors to plow, tube- wells to irrigate are nightmare for farmers. Thus, horrific scenarios worry farmers. †¢ Marketing of agricultural production: Majority of farmers are still illiterate. They are neither strong enough to fight with strong gamut of intermediaries, traders and corrupt marketing machineries nor organized to do so. Their crop in the mandis or market place sold manipulatively before their eyes and they are mere spectator. Thus, primarily twist their arm and force farmer to rush localized moneylenders for debt and fulfill their urgent need of time. Climate change plays vital role in farmers well being. Dilemmas of farmers been portrayed as†¦. Influence of population; there is very crucial correlation between agriculture and population. Condorcet and Godwin produced such works, which promised to create heaven on earth. Mercantilists as well as Physiocrate,—-Mirabeau, had always regarded numerous population advantageous . Godwin was so confident and optimistic that he proclaimed, â€Å"Government even in its best state is an evil†. He anticipated such a society in which after breaking the bonds of property, of passions and marriage would live happily on only half a day’s work. Such optimism have some force, and hold true even after a long time†¦.After a rapid growth in the population over the years, there is plenty of food grain in the world, if managed , distributed, skillfully and impartially, keeping humanity above all— cast, creed and beyond geographical boundaries , to the needful of every people of the earth. Farmers have always obtained either semi- crop, due to several explicit and implicit factors. Semi- prices due to socio- economical and political reasons. He is always lagging behind in the facilities of education, health and transportation even after a long time of independence. Meanwhile tries to minimize input cost of labor, this comes at the cost of engaging whole of his family members for the sake of survival of the family, resulting uneducated, unskilled progeny. During the next cycle of division of farms among the heir of farmer’s, descendants work either as manual labor or just a marginal farmer to be anxious, wait and watch, hoping government help and waivers. In Such a horrible scenario, after toiling day and night, it becomes very burdensome to earn bare- bread without butter .Coming out from the vicious cycle of poverty is not possible without welfare and sensitive government. Thus, government intervention to revive farmer’s economic condition is urgent need of time and always solicited. Government efforts and intervention: Our government has ever been reacted positively on farmer’s woes and wounds.Relief packages; As and when required government-provide relief packages to the needy farmers. Madhya Pradesh, Uttar Pradesh, and Rajasthan, or Gujarat or any states of India all helped sometimes or any other. Debt- waiver schemes: At the time of crop failure, due to any natural calamities, such as over pouring and scanty precipitation or drought, respective state governments and Indian government or both many times waived off farmer’s loan. Soil health card: For better productivity, soil health card issued to the farmers for their farms.Integrated scheme for Agricultural Marketing (ISAM) effective since 01.04.2014National Agriculture Market (e-NAM)Model Agricultural Produce and Livestock Marketing (Promotion and Facilitation) Act, 2017Modified National Agricultural Insurance Scheme (MNAIS)Weather Based Crop Insurance Scheme (WBCIS) SUGGESTIONS: As discussed above, it is obvious that, farmers suffer a lot, from vicious cycle of climate change and price determination mechanism of input and output. If Climate favors, brings fortune in the form of good productivity and yield of crops. All together, due to weaker retaining power of their farm product; bring their bumper crops at a time in the market increase supply, resulting poor pricing; due to application of demand and supply laws of economics; connivance of intermediaries, scheming traders and bureaucracy; what is the outcome of this all-copious crop? Farmers bitter experience of unproductive farming, securing semi price for abundant crop. Half- baked price for full- baked rice. Therefore, there is an urgent need to address farmer’s despair in India. Following measures may taken to embalm their miseries— 1) Rainwater should be harvest with full vim and vigor on large scale. Rainwater harvesting tools and techniques should be subsidized and easily available to the farmers.Education and advertisements, Should imparted among the citizens of India to save even single drop of water. Although, this is herculean task and need a lot of finance, yet would prove very fruitful in long run. 2) Twenty -four hours subsidized electricity for irrigation should be provided to the farmers 3) Dependence on chemical fertilizers should gradually mitigated and be substituted with organic fertilizers to sustain fertility and productivity of land. 4) Ceiling of minimum farm size norm, for cultivation should be determined. Below this farm size limit, cooperative farming should be mandatory. 5) Farmland must be saving essentially from any misuse. Every possible attempt should carry out to save agricultural land. High- rise buildings in place of independent dwellings be preferred and permitted like China, to save extra land. Agricultural land should not utilize rather saved from industrial and residential land misuses. 6) It is evident ,due to unawareness and self esteemed How to cite Indian Farmers Agony, Papers